Ironbridge Cyber

The brief

Ironbridge Cyber protects British SMBs through engineering rather than software licences. The site had to make a technical consultancy feel credible in under five seconds, and turn cautious business owners into audit bookings.

The challenge

Cyber security marketing is a sea of padlock icons, hooded stock photography and fear. Buyers have learned to distrust it. We needed to signal rigour and calm competence instead of alarm — while making the commercial route obvious.

Design approach

• We built the identity around structural engineering: riveted steel, load-bearing metaphor, 'structural integrity for your digital frontier'. It positions security as construction, not scaremongering.
• A near-black navy palette with a single steel-blue accent keeps attention on the words. No gradients-for-the-sake-of-it, no stock handshakes.
• One primary action on every screen — Book the £499 audit — with a fixed, published price. Transparency is itself a trust signal in a market full of 'contact us for a quote'.
• Content is organised around the questions buyers actually ask: what the audit covers, what Cyber Essentials involves, what happens afterwards.

How we built it

• Server-side rendered React deployed to a global edge network, so pages arrive in milliseconds anywhere in the UK.
• Strict security headers and a tight content security policy — a security consultancy whose own site fails a header scan has already lost the argument.
• Zero third-party tracking scripts and no cookie-consent clutter; analytics are privacy-first and server-side.
• Fully typed codebase with automated dependency scanning on every commit, so a vulnerable package is caught before it ships.

SEO & AI search

• Per-page titles, descriptions and canonical URLs, with Organization and Service structured data so search engines understand the entity, not just the words.
• Written for AI answer engines as well as Google: clear definitions, direct answers and quotable paragraphs that assistants can cite accurately.
• Insights section targeting the long-tail questions UK SMBs search before they buy security help.