How we build

Latest coding practices, not last decade's.

No page-builder bloat, no unmaintained plugins, no mystery code. Here is exactly what goes into every Ironbridge Create build — the same standard whether you're buying a one-pager or a custom application.

Modern stack, no legacy baggage

React with server-side rendering and end-to-end TypeScript, deployed to a global edge network. Types catch bugs before your customers do; server rendering means the first paint is near-instant.

Built for search engines and AI

Semantic HTML, per-page titles and descriptions, canonical URLs, JSON-LD structured data, sitemaps and clean internal linking on every build — so crawlers and language models both get an unambiguous picture of who you are.

Secure by default

Least-privilege database rules, secrets kept server-side, validation at every boundary, hardened security headers and automated dependency scanning — reviewed alongside Ironbridge Cyber.

Performance budgeted, not hoped for

We set Core Web Vitals targets before design starts: modern image formats, lazy loading, minimal JavaScript, and no third-party script bloat sneaking in later.

Version controlled and reviewable

Every change is committed, previewed on its own URL and shipped through automated checks. You see it before the public does, and anything can be rolled back in seconds.

Accessible as standard

Keyboard navigation, real focus states, sensible heading order, alt text and WCAG-checked contrast. Accessible sites are better sites — and they rank better too.

AI-accelerated, human-owned

We use AI tooling to move faster on the repetitive work, then a human designs, reviews, hardens and signs off every line. Speed without the slop.

Component systems, not one-off pages

Design tokens and reusable components mean consistent spacing and colour, faster future changes, and the ability to run several brands from one foundation.

Measured after launch

Launch is the start. Conversion tracking, real-user performance data and a monthly read on what to improve next — not an invoice and silence.

SEO & AI search, in detail

Built to be found by search engines and answer engines

Search is splitting in two: classic results, and AI assistants answering directly. We build for both on every project, at no extra cost.

  • Semantic HTML with one clear H1 per page and a sensible heading order — the structure crawlers and screen readers both rely on.
  • Unique titles, meta descriptions, canonical URLs and Open Graph tags on every route, never a single site-wide default copied everywhere.
  • JSON-LD structured data matched to the page type: Organization, LocalBusiness, Service, Article, Product, BreadcrumbList.
  • Generated sitemap and a deliberate robots.txt, submitted and monitored in Google Search Console at launch.
  • Content written to be quotable: direct answers, plain definitions and clear entities, so AI answer engines cite you correctly instead of guessing.
  • Internal linking planned as part of the design, so authority flows to the pages that actually make money.

The difference

Typical cheap website vs. an Ironbridge build

Elsewhere

With us

Page-builder plugins stacked five deep

Purpose-built components, no plugin roulette

Ten seconds to first paint on 4G

Server-rendered HTML from the edge in milliseconds

SEO 'added later' by a separate agency

Structured data and metadata designed in from day one

Security patched when something breaks

Hardened headers and automated dependency scanning

Edits require a developer and an invoice

You edit content yourself; code changes are versioned

Handover is a zip file and silence

Documentation, analytics, and an optional care plan

Start here

Ask us anything technical. We like those calls.

Hosting, migrations, Core Web Vitals, structured data, AI governance — plain answers, no gatekeeping.